If you are still looking for ways to market yourself through your skills or talent, here are the most effective ways you must know before you get started. Marketing yourself is all about building trust and awareness as an expert in your niche while engaging with your audience or customer base. Maybe you are an employee or looking for a job, but marketing yourself is essential as you can come over the competition and build your own brand.
Did you know that around 53% of recent college graduates are unemployed or underemployed? The main reason for that case is the huge competition in each industry. So having a good idea about marketing yourself will help you to become a successful entrepreneur over the competition.
Sometimes, skill doesn’t matter to market yourself and build your own brand. Your potential energy will be enough. All you need is dedication. If you have special skills it will be easy for you to do even online or offline.
There are many ways to market and advertise your brand, so why is self-marketing important?
There are so many reasons and benefits you can get by marketing yourself. Here are the main reasons you must know;
- Self-marketing will reduce the competition on you.
- Yourself is always visible to the people
- Consumers will trust you and your brand more than other competitors
- It will be a strong foundation for your plans
- You will get the power to control the market
- You will be able to learn and experience many marketing strategies that you cannot get from any sources
- People will see your brand through your concepts and attitude
- You will get so many business opportunities that you never believed
Key Points to consider while you are creating a marketing plan for yourself
There are several important factors you should consider before starting self-marketing on social media or any other platform. Let’s dig into it quickly.
You must be ready to put yourself out there.
First of all, you need to be self-confident to build your authority in the social to make your marketing progress more effective. Also, you should know that you are going to be visible to millions of people in the world.
If you are a shy person, you need to get over it first. Your personality, creativity, education and many more factors measure by millions of people, and they will form an image of you.
What is the purpose of your self-marketing?
If you are willing to make yourself a brand and sell a product or service, you must initially confirm that before you start the process. Also, you can become an influencer by promoting yourself on social media. It’s all up to you, and our strategies will work for any choice.
What is the target audience for your purpose?
After confirming your purpose, you must consider the target audience that is related to your niche. If you are going to brand yourself as a tech guy, first of all, you must follow the experts already in the industry. Then you can explore their strategies and drive their audience to you too. We will discuss more how to build your community in the below sections.
What are the platforms you must choose?
When it comes to marketing, you can do it online and offline as well. For offline, you can go to public speeches and street entertainment. Online, there are hundreds of platforms that you can choose to run your marketing campaigns but choosing the right one is always effective. To decide on the relative platforms, you have to study each platform based on the number of users and the specific niche that the platform has focused on. We have included some depth details below for social media platforms.
Do you need money to market yourself?
Absolutely not. You don’t need any capital to market yourself as there are tons of free sources which we are going to discuss. You can start advertising yourself with zero money if you have the time and skills to go through. Don’t worry about production quality at the beginning, do your best with valuable content. That’s enough until you make your cashflow.
8 Effective Ways to Market Yourself as a brand
Let’s see what effective strategies you can follow to market yourself as an expert in your niche.
- Find your Passion
- Identify your Skills and Talent
- Set SMART Goals
- Improve your skills and Adapt
- Seek recognition for your expertise
- Be a Source for others
- Build a Community
- Build your own brand
1. Find your Passion
All the structure of your marketing will build on this. So the first step and strategy must be finding your passion. Passion refers to your desired habits and strong feelings that you consistently have.
Black billionaire Oprah Winfrey has said, “Passion is energy. Feel the power that comes from focusing on what excites you.”
Many people suffer as they can’t find their passion. There is no specific age or time you may find your passion, but you can follow these simple steps to find your passion easily.
- Build your vision statement
- Determine your value
- Make a list of things you love to do
- Find your skills
- Seek the knowledge of the niche you love
But do you know that only 13% of the US workforce is Passionate about their jobs? (according to Deloitte Study) ; because many people don’t passionate as they couldn’t still find their passion. To promote yourself, it is essential to choose a place that you love the most. Otherwise, your actions will be boring or painful to do continuously.
2. Identify your talent and skills.
After finding your passion, you have a good idea about what you love to do and what things excite you. So now it’s time to turn your habits into skills. What? How?
Yes. For example, you love to cook. So you can turn that into a service or entertainment by recording your cooking recipes or teaching how to cook. If you love to solve puzzles, you can use that habit as an entertaining skill by challenging yourself on the internet.
If you are a gamer and you are passionate about it, follow the streaming industry. So you can make your own career while enjoying the games. The most followed Youtuber Pewdepie also has to get started with game streaming 🙂
Here are some easy tips to turn your habits into skills;
- Explore more about what you love
- Keep your good habits consistently
- Ask your friends to judge you
- Find people who have the same habits
- discover more knowledge in the online world
The important skills to improve are the skills you need to promote yourself as a brand on the market. Here are those five essential skills.
- Ability to learn
- Business strategy
These are the skills that even the most successful entrepreneurs have. So make sure to give your first attention to them.
3. Set SMART Goals
As we know, goals are essential to building up a good plan. Making those goals SMART can effectively boost your speed. The SMART framework is one of the vital factors you must know as an entrepreneur or even if you are going to market anything.
So what are the goals you must set to start marketing yourself?
Alright, let’s think you are a skilled photographer and passionate about it. You must set goals like;
“I must take these pictures at these times.”
“I must build my followers to 10k in the next six months.”
Simple and achievable, right?
So here are the common tips to set your smart goals;
- Start with simple
- Give attention to every step
- Set your goals beyond your competitors
- Build your audience through your valuable content
- Set a target for each month
- Schedule the goals and targets continuously
Let’s see how to achieve your goals in the below sections.
4. Improve your skills and Adapt
Your skills are the weapons you have. So they wear off frequently with time and innovation. Because of that, you should seek new knowledge about your industry and improve your skills consistently.
Let’s check some proven ways to enhance your skills;
- Identify your strengths and weaknesses
- Seek feedbacks
- Study your competitors
- Accept criticism and suggestions
- Practice consistently
- Observe and listen to others
- Don’t miss opportunities
But sometimes, you have developed the skill to 100%, but it doesn’t make sense because of the innovation. It could be replaced by Ai or robotics nowadays. For instance, according to research, 97% of cashiers will lose jobs to some form of automation in the next two decades, as 26.28 per cent of the world population uses online shopping today.
Also, maybe it could be a less demanded skill in the next few years.
So the idea is to improve and adapt your skills for each specific situation you have to face in the future. Most of them will not negatively affect you if you have correctly done your self-marketing because then you have your own brand to scale your business for any situation.
5. Seek recognition for your expertise
Once you improve the skills and adapt them in suitable ways, you have to show them up to the world and find people who are interested in your skills. This process is way easy as we have the internet today.
Here are the most efficient ways to grab the attention of the targeted audience.
- Create valuable content
- Use social media as a tool
- Adapt to the current trends
- Create your personal website and share blog posts
- Share your thoughts in short videos and tweets
- Answer the questions people have on platforms like Quora
- Always be up to date
These strategies will help you to market and advertise yourself in the online world. If you are looking for offline marketing, you can try all the above tricks by physically interacting with social. The best example is entertaining on street.
But always recommend you to use online opportunities such as social media and websites where you have the ability that older generations didn’t have. That allows you to find more recognition for your expertise.
6. Be a Source for others
A source means a place where people can find original content or essential information. Becoming a source for others will help you to increase the number of recognitions you get; This will directly affect your purpose of self-advertising.
There are many ways to find valuable information as we have the social network and the world wide web today. The popular way to find data is by collecting them through surveys.
As you get more audience, you can let them do some surveys and get information about favours and many other things. For example, if you do a recipe blog, you can do a quick survey of what your audience prefers between Coca-Cola and Pepsi or something like that. So that information you collect will be more valuable for even huge companies and businesses.
The other practical way to become a source is by putting your knowledge and experience out there in a simple format that more people can get you. Sounds like teaching? Yeah, but in a simple way, like in a short video.
If you got extra valuable information or content, you can provide them for a reasonable price as well. For example, most artists use subscription-based Patreon pages to give access to their color pallets and tutorials.
7. Build a Community
While doing this stuff, your community will grow up step by step without you even knowing it. That’s the power of content marketing once you adapt to yourself. As you have put valuable content out there, you must study other platforms you can use to build your community.
In addition to popular social media like Facebook, Instagram and Twitter there are many social media platforms that you can use to target a specific audience. Here are the social media you must choose based on their monthly active users and niche.
- Facebook (2.9B) – Fits with any niche as this is the largest social media so far
- Twitter (396.5M) – Tech, Science, Blogging, Business and news media.
- Pinterest (433M) – Travelling, Home-based activities, creativity (68% female audience)
- Tiktok (1B)- Entertainment, Photography, Cooking. (Largest short video platform so far)
- Instagram (1.4B) – Photography, Modeling, Entertainment and Art
- Youtube (2.6B) – Fits with any niche as the largest video platform so far and has almost 5 billion video views each single day
- LinkedIn (830M) – Marketing, Blogging and much other business-oriented stuff
- Snapchat (332M) – Entertainment and storytelling for brands.
- Reddit (430M) – News and media, Q&A, Education
- Quora (300M) – Q&A, Blogging and education
Even with this number of active users, marketing or promoting yourself on social media will not be easy as it seems. Maybe you will not able to reach even 100k users in the first few months. That’s why we have put our experience on here with depth details. Our Facebook marketing guide will help you get started on social media marketing and grow from zero to million reaches by yourself.
Furthermore, you must always consider your content quality. If you have a considerable monthly income, it’s good to invest 30% to improve your content quality each month. We have discussed more content marketing in our Strategies for Growing Followers on Pinterest.
8. Build your own brand
Brand refers to a name or symbol representing a particular business, company or individual. They give so much effort to make their brands popular among the targeted audience and always provide another effort to turn them into consumers.
But you are almost there!
It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.GARY VAYNERCHUK in a podcast
If you have followed this guide step by step, you have to know fewer things now. You have a great community that you built without any business or company. So it’s time to start your own business or company with your own brand. You can use your name or give it another name that is close to your name as you are the brand now.
There are a lot of benefits you can get from creating your own brand
- You can start selling products or services through your brand.
- Easy to beat the competition.
- People trust your brand as you show up yourself out there.
- You can directly connect with your audience through your brand and evoke emotional messages with your product or service.
- You will gain investors for the growth of your business or company.
- It will add extra value to your product or service as you are a brand
- Your marketing budget will be zero as you have marketed yourself already.
- Can build a loyal consumer base that overlooks the price focusing on the brand
Furthermore, after growing your business, you can scale up it for various industries. For example, Richard Branson, founder of the Virgin group. After establishing his first brand, he expanded his business to more than ten companies in multiple industries. Even there is a space company too. So we wanted to highlight that only one brand is also enough to be succeeded by doing whatever you like to do.
We have covered all the key points and strategies to market yourself as a brand and even highlighted some benefits of creating your own brand. So it’s time to work on progress. Many people are looking to become rich fast, but this will take up to a few years to see the results clearly while you are developing your community. Also, you will have to face some difficult times with getting several risks as an entrepreneur. But risks are essentials to take to become successful.
However, we hope you will find this as a valuable information to achieve your goals. If so, feel free to leave your ideas in the comment section below.